For this project, I sought to come up with a packaging concept for a product that already exists in the student markets at Western Washington University. Avenue Bread is a locally-owned bakery and cafe in Bellingham, Washington, known for their delicious variety of breads and sandwiches. I chose to redesign the packaging for their sandwiches that are a popular meal choice for the students of WWU.


Currently, Avenue Bread sandwiches are packaged in bulky and clear plastic boxes that are difficult to hold on to or to stick into a backpack. Their label is overcrowded with text, and it is hard to tell the different kinds of sandwiches apart from each other when they are all lined up.

My goals for the redesign was to make the design eye-catching, have better portability, and also showcase the variety of sandwiches available.

PROCESS - Sketching

PROCESS - Production